Authority & Expertise

Michael Baggelin

About the Author

Michael Baggelin is a rum‑tasting tutor, curious Daiquiri mixologist, and digital strategist based in Göteborg, Sweden. With over 25 years of experience as the Senior SEO-Specialist, AI‑driven SEO workflows, and structured digital systems, Michael brings the same precision to rum education as he does to his professional craft. His work blends sensory exploration with technical understanding — from acidity and esters to UX and data‑driven structure — creating a unique, analytical approach to rum and cocktail culture.

Michael BaggelinRomprovning Göteborg