Michael Baggelin is a Göteborg‑based rum‑tasting tutor, Daiquiri mixologist, and senior digital strategist with more than 25 years of experience in SEO, AI‑driven workflows, and structured digital systems. His work blends sensory exploration with technical precision — from esters, fermentation, and acidity to UX, architecture, and data‑driven SEO.
Michael’s dual expertise makes him one of the few educators who can explain rum production with the same clarity he brings to search‑engine engineering. His approach is analytical, methodical, and deeply rooted in both tradition and modern digital science.
Professional Background
Michael has worked as a Senior SEO‑Specialist, digital strategist, and AI‑SEO consultant for companies across Sweden and Europe. His background includes:
- Advanced SEO engineering
- AI‑driven automation systems
- Technical audits and structured data
- UX and information architecture
- Web development and digital strategy
He is also the member of SEO‑Proffs.nu, a platform focused on technical SEO, AI‑SEO tooling, and enterprise‑level digital strategy.
Explore his work:
- SEO Strategy Insights
- AI‑Driven SEO Systems
- Technical SEO Guides
Rum & Cocktail Expertise
Beyond digital strategy, Michael is known for his structured, science‑driven approach to rum education. He teaches rum tasting, Daiquiri technique, and production‑based rum classification — including the Gargano–Seale system.
His rum work focuses on:
- Jamaican rum science
- Esters, congeners & fermentation
- Pot‑still vs column‑still production
- Daiquiri acidity balance
- Rum classification & transparency
Explore his rum content:
- Rum Tasting Guides
- Daiquiri Techniques
- Gargano–Seale Classification
Author Philosophy
Michael’s philosophy is simple:
Precision creates clarity — in rum, in cocktails, and in digital systems.
Whether he is analyzing ester formation or building an AI‑SEO engine, he approaches every subject with structure, transparency, and measurable methodology.
Featured Articles
- The Gargano–Seale Rum Classification
- How to Build a Perfect Daiquiri
- AI‑Driven SEO Architecture
- Technical Rum Tasting Framework
Connect With Michael
- Website: Daiquiri.nu
- Author Profile: Baggelin.se
- Rum Education: Romprovning Göteborg