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About the Author
Michael Baggelin is a rum‑tasting tutor, curious Daiquiri mixologist, and digital strategist based in Göteborg, Sweden. With over 25 years of experience as the Senior SEO-Specialist, AI‑driven SEO workflows, and structured digital systems, Michael brings the same precision to rum education as he does to his professional craft. His work blends sensory exploration with technical understanding — from acidity and esters to UX and data‑driven structure — creating a unique, analytical approach to rum and cocktail culture.
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